In comparison to mining, agriculture and manufacturing, creativity is not seen as a vital factor in Australia’s national prosperity. And yet, there is no greater force shaping the ideas, solutions and economic opportunities for Australia’s next century.

That's why Global advertising network DDB, in conjunction with investment and advisory firm Jarden, have launched the Creative Index – tracking the economic value of creativity, Australia’s greatest natural resource. The index aggregates Australia’s top creative companies using historical and live ASX share price data, from 2012 to now. The result: proof of the performance and power of creativity, as a total dollar figure.

The Creative Index is composed of companies with creativity at their core. The Creative Index features ASX200 companies that meet one of two criteria, they must either fall within a specified listing of Global Industry Classification Standard (GICS) sectors or invest significantly in Research and Development.