1d
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video section
One of
Australias
top natural
resources is
grossly
undervalued:
Arrow Upcreativity

In comparison to mining, agriculture and manufacturing, creativity is not seen as a vital factor in Australia’s national prosperity. And yet, there is no greater force shaping the ideas, solutions and economic opportunities for Australia’s next century.

That's why Global advertising network DDB, in conjunction with investment and advisory firm Jarden, have launched the Creative Index – tracking the economic value of creativity, Australia’s greatest natural resource. The index aggregates Australia’s top creative companies using historical and live ASX share price data, from 2012 to now. The result: proof of the performance and power of creativity, as a total dollar figure.

The Creative Index is composed of companies with creativity at their core. The Creative Index features ASX200 companies that meet one of two criteria, they must either fall within a specified listing of Global Industry Classification Standard (GICS) sectors or invest significantly in Research and Development.

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Since 2012, ASX listed companies on the Creative Index have outperformed the market by 56.9%.
  • Creativity
  • Non-creative businesses
Creativity is the most powerful force in business.
Learn how Australian businesses are harnessing creative thinking to power their innovation and growth.

Businesses recognised
by The Creative Index.

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